Twitter's Thin Blue Line Is Already Wavering: A Sign Of More Changes To Conversation Threads To Come? Special

wavy blue lines

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It was just a week ago that Twitter updated its internet, Android and iOS versions with a brand-new function – a blue line – that altered how Twitter provided you with discussions around tweets from individuals you follow. Designed to ‘make it much easier to discover and follow conversations’ on the chatty service, it got a lot of very early unfavorable feedback that has not mellowed out for making the experience littered, loud and complicated.

But now, lots of users are reporting that heaven line is no more appearing, when again replaced by the old ‘View discussion’ link.

In other words, this:

Now takes you to this:

blue line gone

Replacing discussions that Twitter had changed to look like this:

blue line conversation

But before you blue line haters out there get too ecstatic, remember that Twitter – taking a page from Facebook’s longtime rule to ‘move fast and break things’ – appears to be in the middle of a great deal of A/B screening, throwing out different things to see exactly what sticks and what does not. In fact, I and a number of other users over the previous number of days saw heaven line disappear currently to get replaced by a brand-new link, ‘in reply to’ at the top of a tweet, and while I was writing this post, I stumbled upon this. In shorts, this is probably not permanent.

I’ve actually reached out to Twitter for a comment on this, in the past, spokespeople have pointed me to the business’s own statement of ‘innovation through testing’ to flag exactly how Twitter would in future do live tests of different tweaks.

Indeed, you can state that the Flock is in flux right now. Provided all the (unofficial) reports that have swirled around about the business moving closer to an IPO, it’s not unexpected to see the uptick in activity. That’s included other tests to make ‘discovering’ tweets much easier, full-on, brand-new feature rollouts, and some new exec appointments.

Matthew wrote about how the new discussion view was one method for Twitter to ‘humanize’ the service, however I ‘d argue that these changes are simply as much about Twitter trying to determine exactly what works finest for it as a company, as they’re about aiming to enhance the experience for users. Example: others have explained a possibly more industrial intent for them blue lines:

gaming conversations on twitter?

Of course, if too many users (but not all!) seem to nearly globally dislike a brand-new feature – or believe the backlash will ultimately relax – there’s no point in pushing ahead with it. At the minimum, there’s a need to reconsider how it’s done. With a business like Twitter, which has actually been constructed with dynamism and social communication as part of its DNA, that balance between user happiness and earning money is maybe specifically acute.

Photo: Flickr

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