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E-books have a lot in common with apps, as it turns out. They are locked to devices, and offered through mobile marketplaces where their rise and fall in top graphes has a lot to do with prices changes, showcased promotions, and other metrics worth tracking in a more vibrant method. Today, mobile app analytics firm App Annie is stepping up to do that monitoring with the launch of a brand-new product focuseded on authors, publishers, marketers and representatives which the business is calling, merely, ‘App Annie for eBooks.’
The growth comes less than a month after the company’s statement of $15 million in Series C funding, which the company hinted at the time would be made use of for continued development of its analytics platform. Its analytics platform today is used by app developers, publishers, enterprise customers, and even investors and journalists looking to acquire an insider’s view into the ever-changing mobile app market.
With App Annie for eBooks, the company hopes to produce a comparable success tale in a new vertical. Just like mobile app publishers today, e-book customers will now access to a complimentary online dashboard where they can track their own eBook sales and downloads, including things like incomes, download numbers, and rankings. In addition, App Annie will provide other alternatives like email reports, downloadable file reports, and in the near future, a mobile application.
In addition to basic analytics, publishers can likewise track client feedback (ratings and testimonials) on a country-by-country basis, as well as learn where and how e-books are being uncovered through the App Annie ‘Featured Tracker’ tool. This will inform publishers when their e-book is included on iBookstore ‘featured’ pages, detailing the date of that featured listing, the nation, and connected inventory.
Meanwhile, a second component to the eBooks platform, ‘Store Stats,’ will offer users a view into the e-book marketplace as a whole, providing positions, scores, and featured selections throughout countries, categories and time – again, just like exactly what App Annie provides today for mobile apps.
The site presently indexes the Amazon Kindle store and the Apple iBooks store, and plans to include other e-book marketplaces in the future. To get begun with the new service, e-book publishers just have to develop an App Annie account using their iBooks (iTunes Connect) or Amazon account details in order to begin tracking their personal business analytics. After the preliminary setup, the information is kept current immediately going forward, so publishers have the most recently readily available information in one dashboard.
App Annie today is tracking data on over 300,000 applications for over 145,000 app developer and other customers, and states that the eBook market is growing rapidly as well, with one report from PricewaterhouseCoopers anticipating $8.2 billion in eBook sales by 2017, overtaking audiobooks and print.
Interested authors and publishers can register for App Annie for eBooks below.
Note: This post was upgraded after publication to consist of a more current figure for App Annie’s consumer base. The variety of clients is now 145,000, up from the 125,000 initially reported.